MoreBikes is a digital-only motorcycle publication launched in 2014, produced by Mortons Media Group Ltd. The MoreBikes brand was created as part of a Knowledge Transfer Partnership between Mortons Media Group Ltd and The University of Lincoln, funded by Innovate UK.
We created the MoreBikes brand from scratch, recycling its content from its sister publication, Motor Cycle Monthly, a national newspaper distributed throughout motorcycle dealerships across the UK. Alongside its typical news-format website, we created a monthly digital publication for mobile and tablet devices and a weekly podcast hosted by MoreBikes’ Editor, Tony Carter. We also built an in-house film and photography studio, complete with full MoreBikes branded set, on an incredibly low budget. The site was a huge success, with over 1,000,000 visitors in the first year, and we were soon able to seek premium sponsorship from top motorcycle brands such as Yamaha and Ducati.
Kit Reviews | Filmed in MoreBikes’ in-house studio.