This is part three of a series of posts about how to make a podcast. For the rest of the series, just follow the links below.
It’s time to make your social media accounts public, invite your friends to like and follow and start to build your audience. We had a considerable advantage here – thanks to Kefin’s other podcasts we had access to big audiences before we’d even conceived of our idea, and thanks to some carefully timed tweets from those accounts, we had 200 followers in under an hour. By the time we actually released our first episode, we had 500. With an already established host, these kinds of numbers are nothing special, but if you’re starting from scratch it can be a lot harder. Try not to worry about it and remember that these things take time. You have to prove your content is great before people will tell their friends about your show (which is the number one way people will hear about you, by the way).
Your online presence during your launch is incredibly important. It might be difficult to think of things to post this early on, but it can be incredibly beneficial to start a conversation with your listeners if possible. If you don’t have many yet, this might be tricky, but don’t fret about it too much. Just post frequently (for the first month you should be posting to Twitter several times a day and to Facebook at least once a day) and ask questions, respond to replies, follow relevant people and you should gradually start to build a follower base.
Previous: Part one: How to plan your podcast.